Month 1December 2024
27.6%
- Store revenue
- $182,214
- Email and SMS
- $50,342
- Flows
- $29,765
- Campaigns
- $20,577
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Case Study / Electric bikes
$140,401 from email and SMS in the first 90 days
Biktrix sells high-power electric bikes direct to consumer. AgencyAtom started on December 2, 2024 and rebuilt every flow. In the first 90 days email and SMS made $140,401, 35.2% of store revenue.
$140,401
From email and SMS in the first 90 days
35.2%
Of store revenue across the 90 days
$82,602
Of it from flows, 58.8%
60.7%
Campaign open rate by February
Where It Started · December 2024
Email was an afterthought
$79,630
Attributed in November
The month before we started. Their Black Friday peak.
−36.78%
December versus November
Attributed revenue fell once the Black Friday high passed.
$0
From SMS
SMS was not running. We launched it in February.
59%
Of December from flows
Flows made $29,765 of December's $50,342 attributed.
The Brand
High-power electric bikes sold direct to consumer. An eight-figure brand, mainly Canadian. This was the smaller US store, at a $1.4K average order value.
The Goal
Take email over from the performance agency running it, rebuild the flows, and do better than the program had done.
The Process
What we built
01
Every flow, rebuilt
Welcome, abandoned cart and checkout, browse, post purchase, winback. The full set, built new.
02
A browse abandonment sequence per eBike
A four to five email browse abandonment sequence for every eBike in the range. A bike is a considered purchase.
03
Campaigns through the season
Four to five sends a week. $30,218 of January's revenue came from campaigns, 54.41% of attributed.
04
SMS, launched February
SMS launched in February and made $4,651 in its first month. SMS click rate in the abandoned cart flows: 41%.
The Results
Month by month
Every figure below is from the Klaviyo dashboard for that month: total store revenue, and the revenue Klaviyo attributes to email and SMS (Placed Order).
Month 2January 2025
46.2%
- Store revenue
- $120,261
- Email and SMS
- $55,542
- Flows
- $25,324
- Campaigns
- $30,218
Month 3February 2025
35.9%
- Store revenue
- $96,105
- Email and SMS
- $34,517
- Flows
- $27,513
- Campaigns
- $7,004
The full 90 daysDecember 1, 2024 to February 28, 2025
35.2%
- Store revenue
- $398,580
- Email and SMS
- $140,401
- Flows
- $82,602
- Campaigns
- $57,799
- $135,750
- SMS
- $4,651
December store revenue is estimated from Klaviyo's month-over-month comparison. The December and 90-day panels were rebuilt from my monthly Klaviyo records after the engagement wrapped up.
The Work
Campaign examples
Four campaigns. Hover to scroll through each email, click to view it full size.
Reviews
Why thousands of riders love Biktrix
A reviews email. Real rider quotes and photos, one after another, with a shop button between each.
Black Friday
36% off the Ultra Duo 4
A Black Friday email. One bike, the discount up top, and a checklist of what comes with it.
Product Launch
The new Juggernaut Hub Duo 2
A launch email for a new bike. $700 off, the specs, and the frame options for different riders.
Community
The Biktrix Riders
A community email. Posts from the Biktrix owners group on Facebook, in the riders’ own words.
Why It Worked
Why this worked
Flows carried the quarter
$82,602 of the $140,401 came from flows. In February flows were 79.71% of attributed revenue.
Browse got a real build
A browse abandonment sequence of four to five emails per eBike, built for a $1.4K decision.
The cart flow paid per person
In January the abandoned cart flows made $15 per recipient.
The list stayed clean
Bounce rate stayed at 0.244% or below. Campaign open rate reached 60.7% by February.
Client Interview
Hear it from Biktrix
You beat the old agency pretty much every single month. And the growth of it was very exciting to see.
The Biktrix teamClient interview
Want this built for your store?
Book a call. We will look at your email and SMS setup and tell you what is missing.
Book a callResults are the brand's Klaviyo figures for December 1, 2024 to February 28, 2025. December store revenue is estimated from Klaviyo's month-over-month comparison. The December and 90-day panels were rebuilt from my monthly Klaviyo records after the engagement wrapped up.