Month 1July 13 to August 11
12.7%
- Store revenue
- $78,561
- Email and SMS
- $9,972
- Flows
- $9,972
- Campaigns
- Not started
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Case Study / Furniture
From no email program to 32.5% of store revenue in 90 days
This furniture brand had no email or SMS program. We built it in July 2026. In the first 90 days, email and SMS brought in $113,614, 32.5% of store revenue.
$113,614
From email and SMS in the first 90 days
32.5%
Of store revenue over 90 days
$97,212
Of it from flows, 85.6%
11 flows
Live. 22 email campaigns and 2 SMS campaigns sent
Where It Started · July 13, 2026
Starting from zero
0
Subscribers
No list. Nobody to send to.
0
Flows
Nothing sent between a first visit and a purchase.
0
Order updates
Silence during the weeks-long build.
0
SMS
Not set up at all.
The Brand
Made-to-order furniture at high prices. Customers take weeks to decide, and many orders still close by phone.
The Goal
Build email and SMS from zero, and make it a real share of store revenue in 90 days.
The Process
What we built
01
Foundation
New Klaviyo account, lists, segments, and a site signup form. Email and SMS welcome series built.
02
11 flows
From welcome and abandoned cart to winback, sunset, and price drop. All live.
03
4 emails a week
Education, reviews, product features, and founder notes. Plus a four-email Labor Day sale.
04
2 SMS sends
Both for Labor Day. Every other SMS dollar came from flows.
The Results
Month by month
All numbers are from the brand's Klaviyo dashboard, Placed Order metric. The screenshots on this page are that dashboard.
Month 2August 12 to September 11
36.9%
- Store revenue
- $137,575
- Email and SMS
- $50,714
- Flows
- $42,958
- Campaigns
- $7,756
Month 3September 12 to October 11
39.7%
- Store revenue
- $133,177
- Email and SMS
- $52,928
- Flows
- $44,283
- Campaigns
- $8,645
The full 90 daysJuly 13 to October 11, 2026
32.5%
- Store revenue
- $349,313
- Email and SMS
- $113,614
- Flows
- $97,212
- Campaigns
- $16,401
- $74,822
- SMS
- $38,792
The Work
Campaign examples
Four campaigns. Hover to scroll through each email, click to view it full size.
Design Email
Product feature campaign
A design email. One bedroom product, shown large. This is a product feature campaign.
Plain Text
Founder email
A plain text email from the founder. It explains the no returns policy on made to order furniture, and why the policy exists. No images and no discount.
Education
Education email
An education email. It shows what is inside furniture at different quality levels, so customers can see why the prices are different.
Product Email
Display cabinet email
A product email. It sells a display cabinet on what it holds for a family, not on measurements or specifications.
Why It Worked
Why this worked
Flows made 85.6% of the money
Flows made 85.6% of the money. This program earns money every day, not only on days a campaign is sent.
Campaigns started after the flows
Campaigns started after the flows were already live. Every campaign sent readers into a store and a list that were set up to sell to them.
The emails answer buyer questions
The emails answer the questions buyers ask before they spend this much: what is it made of, how long will it take, and what happens if there is a problem.
SMS was used twice in 90 days
SMS was used twice in 90 days and still made $38,792, because the flows send texts when a customer has just done something, not on a schedule.
Testimonial Video
Hear it from the agency we built this for
This email and SMS program was built white label for another agency, for their client. In this video, the agency talks about the work and what it did for the account.
Video coming soon
Interview coming soon.
Nero Digital DesignWhite-label agency partner
Want this built for your store?
Book a call. We will look at your email and SMS setup and tell you what is missing.
Book a callBrand name and identifying details withheld at the brand’s request. Results are the brand’s actual Klaviyo figures for July 13 to October 11, 2026.