Month 1September 1 to 30
43.7%
- Store revenue
- $17,193
- Email and SMS
- $7,517
- Flows
- $5,799
- Campaigns
- $1,718
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Case Study / Cookware
Email and SMS went from 29.1% to 41.8% of store revenue in 90 days
The Orion Cooker already had an email program when we took it over in September 2025. We rebuilt the flows and put campaigns on a twice a week schedule. In the first 90 days, email and SMS made $44,075, 41.8% of store revenue, up 20% from the same quarter last year.
$44,075
From email and SMS in the first 90 days
41.8%
Of store revenue, up from 29.1% the year before
$25,717
Of it from flows, 58.4%
+20%
Email and SMS revenue vs. the same quarter last year
Where It Started · September 2025
Running, but underbuilt
29.1%
Of store revenue
Email and SMS share in the same quarter last year.
$5,010
From flows in August
The month before we started. Campaigns made the other 73%.
4
Flows earning revenue
In August 2025. Three of them have since been deleted.
−17%
Store revenue
Total store revenue fell year over year in the quarter.
The Brand
Direct to consumer smokers and cookers. The pitch is time: smoked food without spending all day tending a fire.
The Goal
Take over the program, rebuild the flows, and grow email and SMS as a share of revenue in 90 days.
The Process
What we built
01
Takeover
Took over in September 2025. First test: the signup offer. Mystery offer won, 8.31% to 5.05% submit rate.
02
16 flows
Welcome, abandoned cart and checkout, browse, post purchase, winback, sunset, price drop, back in stock, upsell. All built new.
03
2 campaigns a week
Email campaigns twice a week. Product features, how to guides, founder letters, and a full Black Friday run.
04
3 SMS sends
A bundle send in October and two Black Friday texts. The rest of the SMS revenue came from flows.
The Results
Month by month
All numbers are from Orion's Klaviyo dashboard, Placed Order metric. The screenshots on this page are that dashboard.
Month 2October 1 to 31
49.1%
- Store revenue
- $27,567
- Email and SMS
- $13,522
- Flows
- $5,529
- Campaigns
- $7,993
Month 3November 1 to 30
37.9%
- Store revenue
- $60,739
- Email and SMS
- $23,035
- Flows
- $14,389
- Campaigns
- $8,646
The full 90 daysSeptember 1 to November 30, 2025
41.8%
- Store revenue
- $105,499
- Email and SMS
- $44,075
- Flows
- $25,717
- Campaigns
- $18,357
- $39,476
- SMS
- $4,599
The Work
Campaign examples
Four campaigns. Hover to scroll through each email, click to view it full size.
Video
Unboxing the Bullet Smoker
A video email. A creator takes his first look at the Bullet Smoker, fresh out of the box.
Product Education
3 cooking methods
A product education email. A labeled diagram shows how indirect heat, convection, and steam cook together.
Plain Text
New Year's email
A plain text email for the new year. It ties New Year's resolutions to cooking smarter, not harder.
Bundle Offer
The Whole Package
A bundle offer. Cooker, torch, and casters in one order, $19.99 off with free shipping.
Why It Worked
Why this worked
The flows were rebuilt from scratch
Sixteen flows built in 90 days. Flows made $25,717, 58.4% of attributed revenue. In August, the month before the rebuild, flows made $5,010.
Campaigns run twice a week, every week
32 email campaigns in 90 days, plus the Black Friday run. Campaigns made $18,357, and every send landed on a list the flows were already working.
The signup offer was tested, not guessed
Three offers ran on the form. The mystery offer submitted at 8.31%, against 5.05% for $20 off with free shipping.
SMS fires on behaviour, not a schedule
Three SMS campaigns in 90 days, and SMS still made $4,599. Browse abandonment texts alone returned $6.80 per recipient.
Client Interview
Hear it from Orion
I’ve been extremely happy with every single thing that you’ve done.
The Orion Cooker teamClient interview
Want this built for your store?
Book a call. We will look at your email and SMS setup and tell you what is missing.
Book a callResults are the brand's actual Klaviyo figures for September 1 to November 30, 2025.